TP112 - How Do We Measure Up, Part 2: ROI as a KPI

This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of their efforts. Hosts Chris Boyer and Reed Smith discuss the two ways to measure ROI, and the essential pillars need to build an ROI measurement strategy (hint: it’s not necessarily a CRM...but it helps). They are joined by Jackie Martin, principal of Branch Strategy, in which she shares her perspective on how hospitals and health systems can build a strategy-first approach.
Mentions from the Show:
Measures for measures
ROI, Innovation, and Security Top CMOs’ Concerns
How to measure Sales and Marketing KPIs in CRM
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Five Ways To Measure The ROI Of Your Marketing Activities
Jackie Martin on LinkedIn
Branch Strategy website
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
 
This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades
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