TP111 - How Do We Measure Up, Part 1: The Ins and Outs of KPIs

In the first of two shows focusing on how our industry measures their efforts, hosts Reed Smith and Chris Boyer share tips on how to understand the differences between metrics and KPIs, how healthcare marketers compare to other industries in proving the value of their digital marketing and the right types of KPIs we should use to align with our strategies.
Mentions from the Show:
Xasis Survey: Meauring Success: A Global Study of How Marketers Prove the Value of Their Digital Media Investments
What are Key Performance Indicators (KPIs) and Why You Should Use Them
How to measure Sales and Marketing KPIs in CRM
Stay Free: The Story of the Clash podcast
Miro - Virtual Board
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
 
This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades
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