TP107 - The State of Digital Marketing for Hospitals

In this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The 4th Annual State of Digital Marketing for Hospitals,” an annual survey or more than 200 healthcare marketers and digital professionals from various healthcare organizations. From websites, social media and CRM, the hosts discuss their perspective on how digital has evolved over the years and their analysis on why certain digital strategies are gaining momentum and others might be failing. They are joined by Mike Schneider, partner at Greystone in which he shares the history behind this annual study and how organizations can participate in the future.
Mentions from the Show:
Greystone Partners
4th Annual State of Digital Marketing for Hospitals study
Mike Schneider on LinkedIn
Mike Schneider on Twitter
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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