TP104 - The Four U’s of Online Experience

User experience (UX) refers to a person's emotions and attitudes when they interact with and experiences a product, service or solution. As UX continues to grow in importance for healthcare digital marketers, hosts Reed Smith and Chris Boyer discuss the four U’s of online experience: User Experience, Usability, Utility and Usefulness. In addition, they discuss how these factors (along with Desirability) lead to good user-centered design. They are joined by Jillian Penrod, CEO of Infotistas, in which she shares best practice in Information Architecture (IA) that are important for marketers and communicators to consider in their strategies.
Mentions from the Show:
Wikipedia definition of User Experience
Usability 101: Introduction to Usability
Utility, Usability and User Experience
Usefulness: The Usability Foundations
The 3 Elements of Good Design
Jillian Penrod on LinkedIn
Infotistas.com
Infotistas on Twitter
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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