TP103 - Are you a front-end or back-end content strategist?

Whether you are creating your content calendar or planning your content production, it’s important to determine if you have all the elements of a robust content strategy. In this episode, Reed Smith and Chris Boyer discuss the concepts of front-end and back-end content strategy and share their experiences working with hospitals and health systems on their content development efforts. They are joined by Joe Stradinger, Founder of Edge Theory, where he shares his experience working with organizations on conversation strategies.
Mentions from the Show:
Wikipedia definition of Content Strategy
How to efficiently set up your content planning for 2019
Why You Need Two Types of Content Strategist
Joe Stradinger on LinkedIn
Joe Stradinger on Twitter
Edge Theory
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

Learn more about your ad choices. Visit megaphone.fm/adchoices