TP101 - Finding the Right Digital Advertising Mix

For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging. Paid search, display ads, social media advertising, native and video advertising - the options are numerous and confusing. In this episode, hosts Reed Smith and Chris Boyer discuss various techniques they have found to help budget and plan SEM efforts to effectively support marketing and communication efforts. They are joined by David Pace, SEO/SEM Lead for the Gray Digital Group, in which he shares his perspectives on how health systems can determine the right digital ad mix.
Mentions from the Show:
8 Types of Online Advertising You Need to Know
eMarketer article Some Bad (and Good) News for Facebook in 2019
An Introduction to an Effective Promotional Mix
David Pace on LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

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