Everybody Thinks They Are a Marketer and It's Killing You

Stakeholders and anyone who has their ear can cause a tremendous lack of focus in any marketing project. If it is not identified and dealt with it will kill many projects. Unfortunately, dealing with it means managing relationships and even your own thinking on how marketing should be tackled.

• Learn how to avoid poor marketing advice before it sends your project in the wrong direction
• Learn how to manage the information and keep your project on budget and on schedule