Totally Hyped - The Small Business Marketing Podcast
Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
- Update frequency
- every 5 days
- Average duration
- 24 minutes
- Episodes
- 66
- Years Active
- 2020 - 2025
The Riches are in the Niches: An Interview with the Mother Trucker - Hope Zvara
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga stud…
SMB Marketing Trends for 2025: Dominate Digital with AI, Visual Storytelling, and Personalized Experiences
On this episode of Totally Hyped - Get Ready to Dominate Digital in 2025. As an SMB leader, you need to stay ahead of the curve. This guide unlocks the secrets to AI-powered marketing, captivating vi…
Customer Behavior Analysis: The Ultimate and Easy Guide for SMBs
On this episode, we dive into one of the toughest marketing disciplines to get a handle on - Customer Behavior. While it is tough to wrangle in Customer Behaviors - with their inherent fickleness and…
Affordable Marketing Solutions: Michelin Star Marketing on a Ramen Noodle Budget
On today's episode - I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice.
- I'll tell you about three real options for low-cost and no-cost marketi…
Unlocking Marketing Success: The 5 Marketing Secrets Every SMB Leader Should Know
On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you to…
An SMB Leader's Super Power - Content Marketing: Why You need It, Examples and How to Get it Done
On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it i…
Competing for Top Talent: A Strategic Approach to Talent Acquisition and Operational Performance for SMBs - With Guest Natalie Forward from Felix Global
On today's episode - I have a very special guest, Natalie Forward, EVP of Business Development at Felix Global. We will discuss how SMBs can compete for top talent and such topics as How to Compensat…
Spend Less on Marketing and Make More Money. What the Marketing Industry is not Telling SMBs About Balancing Their Marketing Resources.
On todays episode I am playing the role of the magician giving away all the secrets - except I am a marketer telling what the marketing industry doesn't want you to know. What they don't want you to …
Is Social Media Harming Your Business? The Keys to Understanding Today's Most Misunderstood Marketing Tool.
In this episode - Social media is one of the most misunderstood marketing channels. When you have an audience, it can be an excellent way to communicate and promote your products and services. The re…
Drive Business Transformation: Essential Steps to Become Data-Driven and Minimize Risk!
In this episode: Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies. But being data-driven also puts you in the know when it comes to ma…
Multichannel Marketing Success for SMB Leaders - Essential Actions Every SMB Leader Must Take!
On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time…
Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI.
On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an e…
For Business Leaders: How to Integrate AI to Improve Your Business
How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments w…
Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How.
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to…
Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your comp…
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, th…
A Business Leaders' Guide to Unusually Successful Marketing Strategies
The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business lea…
Consumer's Thoughts on Metaverse: What Busines Leaders Should Know Right Now.
While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away?
In this episode of Totally Hy…
The Guide to Marketing Success for SMB Leaders
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.
It all starts with you no matter what your marketing experie…
Recruitment Marketing - How to Stand Out
In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what…