Writing Good Survey Questions - Part 2. Response Options

This episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in survey design. We explore the significance of well-constructed response options in enhancing data quality and the pitfalls of poorly designed ones that can lead to confusion. Our focus will primarily be on closed-ended questions, discussing the different types of scales like categorical and continuous, and how to balance the resolution of your options to capture necessary details without overwhelming respondents. Join us as we unpack strategies to make your survey options exhaustive, exclusive, and free from bias.

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