Sample Design - Part 2. The Sampling Frame

In our second episode focusing on sample design, we dive into the intricacies of creating a sampling frame. We explain what a sampling frame is and why it's crucial for ensuring your survey reaches the right target population. We discuss the four key elements of an ideal sampling frame: comprehensiveness, accuracy, specificity, and accessibility. Additionally, we highlight real-world examples and practical tips for researchers, from using address-based databases to leveraging online survey platforms. The episode concludes with brief phone interviews with listeners, emphasizing the potential biases in online panels and the importance of a well-constructed sampling frame.

And thank you to our listeners and friends who joined us for this episode.

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