5. Turn Your Side Hustle Into A Business with Susan Jit

After leaving a secure corporate job, Susan Jit embarked on a new journey with her two sisters Shelina and Rovina. Sulina Shop was initially their side hustle that was born during the wee hours of many weekdays and most weekends.

Sulina Shop is an all-natural, organic, Ayurvedic skincare company that makes clean products like face oils, masks, body butters, scrubs, deodorants and more. It was founded in 2015 when the three sisters wanted to create a business that used natural ingredients they were raised with back in Fiji.

She did a lot of the leg work herself along with her sisters rather than pay for outside help for each task that needed to get done. Because of this, Susan took all the photos you’ll see on sulinashop.com using just an iPhone. And it looks great! Plus, with help from YouTube tutorials she figured out Photoshop and other tools to create graphics and videos for the site and marketing collateral. It’s impressive what a trip to Home Goods and an iPhone can do!

She tells it like it is: the crying, the questioning, the self-doubt.

Topics we cover in this episode:

• How she built an Instagram audience
• What made her quit a well-paid, comfortable corporate position and take a risk embarking on her own company
• Mistakes leaders tend to make
• How Sulina Shop started
• How to work with family, one sister being a stay-at-home mom and the other sister having a full-time job
• How to deal when times get tough, from crying and picking yourself back up
• How years of meditating bring answers and solace
• How to not be “careful” with your own brand
• Start-up challenges when working with large distributers
• Applying good leadership skills from lessons from bad leaders
• Why you don’t need a fancy camera to build a website or marketing collateral

Full show notes with links: https://torchpodcast.com/ep-5-turning-your-side-hustle-into-a-business-with-susan-jit

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