4. How To Mentor & Market To Gen Z With Researcher Sarah Weise

Sarah Weise, CEO of Bixa Marketing Research and author of InstaBrain: The New Rules for Marketing to Generation Z, shares an incredible amount of knowledge in this episode. Listen in on why it's so important to understand, not only what Gen Z like, but why. We go into depth as to the many reasons behind the Gen Z mindset, some key terms they use, what types of influencers they are obsessed with, and why they prefer tutorial videos over a night watching Netflix.

Topics we cover in this episode:

• Goat Yoga – ya it's a thing!
• Gen Z upbringing in post-911 world, one with more diversity and family dynamics than ever before
• How Technology Parenting played a major role in how they see the world and interact with it
• Gen Z attention span and how many screens they can master at once 
• Their love for apps VS search engines, and how this affects your content and marketing dollars
• Their inclination to share pre-purchasing decisions VS post-purchase experience and how as a company you can tailor to their social media sharing habits
• How to best resonate with Gen Z when marketing to them and leading them
• The importance of standing out in a social media feed as they continue to scroll through content
• The type of influencers they resonate with most
• Some brands and influencers we call out: Mejuri, Grace Atwood, and James Charles
• Why leaders need to help them work on their soft skills
• Rapid fire Gen Z terms – LMK if you know any of these high-key terms yourself!

For full show notes, visit https://torchpodcast.com/ep4-how-to-mentor-market-to-generation-z-with-sarah-weise

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