Boosting Topeka Businesses: Social Media Strategies | Gray Marshall

Discover how Gray Marshall, creative director at AIM Strategies, is shaping the social media landscape for Topeka businesses. In this episode, we delve into the strategies he uses to manage numerous social media accounts while emphasizing the importance of authenticity and community engagement. As local businesses strive to connect with a younger demographic, Gray shares valuable insights on what works and what doesn't in today's digital age.

From understanding your audience to creating engaging content that resonates, we discuss essential tactics that drive engagement and foster community. Tune in as we explore the challenges of maintaining a consistent voice across multiple platforms and the significance of supporting local initiatives in building a vibrant economy. With a mix of humor, honesty, and thoughtful discussion, this episode encourages listeners to think critically about their online presence. Join us for an enlightening exchange that inspires action, creativity, and collaboration in your local community! Don’t forget to subscribe and leave a review!

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0:00 - Introduction to Gray Marshall

3:28 - Insights from Topeka Insider's Instagram

10:21 - The Unique Role of a Creative Director

32:26 - Pushing the Envelope with Social Media Strategies

3:16:31 - Challenges of Managing Multiple Social Media Accounts

4:14:35 - Creating Engaging Content: What’s Working?

4:47:03 - Trends in Social Media: The Good and the Bad

5:08:12 - Sincerity in Social Media Marketing

9:01:33 - Closing Thoughts and Connecting with Gray

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