Redefining Rest: Fixing the Broken Buying Mattress Process

Paul Longman, the Founder and CEO of iSense, a company dedicated to transforming the way people buy and experience sleep joins Enterprise Fit Radio.

Listen to host Eric Dye & guest Paul Longman discuss the following:



* Why is the mattress buying industry broken and How can it be fixed?

* Why did you create iSense?

* How important is a good nights sleep?

* What makes iSense different than other mattress companies?

* How long does an iSense Mattress Last until another needs to be bought?



Summary: iSense®, the innovative sleep company transforming the mattress industry, is setting a new standard for personalized comfort with its patented Comfort Control™ Technology. Founded in 2017 by mattress industry veteran Paul Longman, iSense offers the only dual-adjustable foam mattress system in the world that delivers consistent support tailored to each sleeper’s needs.

iSense was created for one simple purpose: to help couples with different sleeping needs get great sleep on the same bed. With a traditional mattress, one person has to compromise; with an adjustable air bed, the results can be inconsistent and uncomfortable. iSense incorporates dual-adjustable foam mattress technology into every mattress to give each sleeper the support and comfort they desire, eliminating the need for compromises or discomfort.

“Our goal is to fix the ‘broken mattress buying industry,” says Paul Longman, CEO and Founder of iSense. “When you go to buy a bed it is hard to actually pick one in a store or online because the environment is not natural to selecting a bed. Also needs change as you change so your bed should adjust to you, not the other way around,” adds Longman. “We created iSense so no one has to settle. Just two sleepers, two preferences, and one perfect bed.”



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Paul Longman is the Founder and CEO of iSense, a company dedicated to transforming the way people buy and experience sleep. With decades of experience leading luxury mattress brands, Paul has been at the forefront of the sleep industry, gaining unparalleled insight into what customers truly want: a mattress that delivers lasting comfort and support for both partners, without compromise.

Over the years, Paul recognized a fundamental flaw in the way mattresses are sold. Shoppers are expected to choose a product meant for sleep while they are wide awake, fully dressed, and lying on a bed in a store for only a few minutes. This process, he realized, sets people up to fail—especially couples with different sleep needs. Paul’s mission became clear: fix the broken buying process and empower customers to personalize their sleep over time.

That mission led to the creation of iSense in 2017 and the development of Comfort Control™ Technology, a patented innovation that combines the adjustability of an airbed with the luxurious feel of a premium hybrid or foam mattress, without sacrificing support. This breakthrough allows sleepers to fine-tune firmness on each side of the bed in the comfort of their own home, over time, as their needs change.

Under Paul’s leadership, iSense has set a new standard in the industry by focusing on long-term personalization, customer empowerment, and uncompromising service.