Fix Our Talent Shortage by Moving Beyond the Blame Game

Mark Peters the CEO of Butterball Farms, Inc., recognized nationally as one of The Best and Brightest Companies to Work For® from 2018 to 2024 joins Enterprise Radio. His new book “The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment” follows his first book, The Source.

This episode of Enterprise Radio is in association with the Author Channel.

Listen to host Eric Dye & guest Mark Peters discuss the following:



* What are the predominant reasons why people stay in or leave their jobs?

* Why is it especially important at this time of ensuing automation for employers to think differently about worker retention?

* What talent challenges are specific to small- and mid-sized businesses?

* What have you done in your own family business to support employees’ growth and promote retention?

* Can you describe some initiatives already underway that showcase how companies are turning investing in their talent into a competitive advantage?

* Why is it socially responsible for leaders to equip their employees for the rising AI era?

* You wrote that by developing people, not trying to keep them, leaders create a meaningful legacy.  Will you explain what you mean by that?





Mark Peters is CEO of Butterball Farms, Inc., recognized nationally as one of The Best and Brightest Companies to Work For® from 2018 to 2024. In 2003, he organized a West Michigan-based pioneering group of CEOs and community leaders to create The SOURCE, a nonprofit that has helped hundreds of workers navigate challenges interfering with their jobs and delivered an average annual return on investment of 200 percent to its partner organizations. Peters is an engaging speaker and storyteller who has addressed TED-x and other audiences. His new book, The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment (Post Hill Press, June 3, 2025), follows his first book, The Source. Learn more at  RetentionTrap.com.



Websites: i-3leadership.com | grsource.org | butterballfarms.com

Social Media Links:

Linkedin: linkedin.com/i-3-leadership | linkedin.com/butterball-farms-inc