- Author
- Matt Halloran, CRO at ProudMouth
- Published
- Tue 28 Nov 2023
- Episode Link
- https://proudmouth.com/podcasts/how-to-break-free-from-the-start-and-stop-marketing-cycle-thats-killing-your-growth-with-kirk-lowe-ep-443/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-break-free-from-the-start-and-stop-marketing-cycle-thats-killing-your-growth-with-kirk-lowe-ep-443
Start-and-stop is no way to accomplish anything.
It takes much longer than it has to, you’re constantly starting from zero again, and most importantly, you lose any and all momentum you’ve created.
So why would anyone do that with their marketing?