Episode 278 – How To Use Multiple Forms of Media To Become a Subject Matter Authority –– With Jason Pereira

When a prospect discovers you through your content and experiences your expertise, your credibility as an advisor goes through the roof!





Today, Matt is joined by Jason Pereira, a portfolio manager, entrepreneur, lecturer, FinTech expert, writer, podcaster, and award-winning financial planner! Jason shares the secrets behind his productivity and how he has used several forms of media to become known as Canada’s most recognizable name in FinTech.





In this episode, you will learn:





How getting a single article published can lead to more opportunities to become known for your expertise


How to pick a fight online to support the ideas, philosophies, and products that you believe in


Examples of how to get endless pieces of content out of one video 


Which marketing tasks Jason outsources and why


And more!





Tune in now to learn how to rise above the noise and become a known subject matter authority in the financial services industry!





Resources: 





Top Advisor Marketing | Matt Halloran on LinkedIn | Jason Pereira's Website | Jason Pereira on LinkedIn | The Fintech Impact Podcast | The Financial Planning For Canadian Business Owners Podcast | AdvisorStream