- Author
- Matt Halloran, CRO at ProudMouth
- Published
- Tue 15 Aug 2023
- Episode Link
- https://proudmouth.com/podcasts/buyer-beware-3-ways-lead-gen-companies-are-falling-short-and-what-to-do-instead-with-kirk-lowe-ep-428/?utm_source=rss&utm_medium=rss&utm_campaign=buyer-beware-3-ways-lead-gen-companies-are-falling-short-and-what-to-do-instead-with-kirk-lowe-ep-428
Lead gen companies offer a quick and easy product, but are you really getting what you think you’re buying? Does it check all the boxes if you look a little closer?
Their easy-button solution is tempting, but you’re paying for their system and their audience, when you should be building your own.