It's September fourth, and on this day in 1972... Elvis Presley attended a press conference alongside Colonel Tom Parker and the president of RCA to officially announce the upcoming *Aloha from Hawaii* concert, set for January 14 of the following year. Speaking briefly, Elvis deferred to the Colonel on business matters but made one thing clear: “It’s my favorite part of the business—a live concert.” That evening, Elvis closed out his Las Vegas engagement, setting the stage for what would soon become one of the most iconic performances of his career.