April 17th in Elvis History

It's April 17th, and on this day in 1971, Elvis Presley ordered the first of the famous "TCB" ("Takin' Care of Business") necklaces, a signature piece of jewelry that became synonymous with his image. The necklaces featured the iconic three letters, adorned with a diamond-studded lightning bolt descending from the "C." The slogan "Takin' Care of Business" was coined during Elvis's December 20, 1968 NBC-TV special, and the necklaces were designed by Schwartz & Abbitzer Jewelers in Beverly Hills, California. These necklaces would become a symbol of Elvis's personal brand and were soon seen on members of his band, the Imperials, and the Sweet Inspirations during performances, especially in Las Vegas.