The business education money can’t buy

When I was growing up, my dad had a favorite expression: When all else fails, read the directions.

For him, it was a tongue-in-cheek warning not to struggle needlessly when someone else had already laid out a plan I could follow.

I took it literally, and honestly, it’s served me well.

When I was brand new to business, I didn’t have the cash to buy courses or hire a coach. I barely had enough to pay for my website hosting and email platform. I also didn’t know how to do things like set up an email funnel or create and sell a digital product.

I took dad’s “advice” and got scrappy.

This is how I did it.

Prefer a transcript? Here you go!

And if you’d prefer the video version, you’ll find it on my YouTube channel.

What you’ll learn in this episode:

• How to get “on the job” training even when you don’t have a job.


• Why putting on a detective hat is a good move when you’re growing your business.


• How “muddling through” and figuring it out on my own made me a better business owner.


• The one step that most new business owners miss (and it’s a huge mistake).


• Which courses and coaching programs you should purchase, and why.

Resources mentioned:

• Six-Figure Systems is a private community and learning resource for action-oriented entrepreneurs. Get your all-access, 7-day trial for just $7.


• Cal Newport is the author of Deep Work and host of the Deep Questions podcast.


• BuiltWith.com gives you a peak behind the curtain of any URL.


• Kit.com (formerly ConvertKit) is my email platform of choice.


• Amy Porterfield teaches online business with a focus on course creation and email marketing.