Email Funnels for Non-Marketers

When I was just getting started online, I knew one thing for sure: I had to start an email list. Everyone said so.

The problem was, beyond creating an opt-in offer, I didn’t have a clue about autoresponders or marketing funnels, so my efforts fell pretty flat.

Then I figured out the backwards approach that I’ve been using for the past four years to grow my list from a couple hundred random email addresses to more than 8,000 active subscribers who buy from me over and over again.

In this episode, I’ll tell you exactly how I did it.

Prefer a transcript instead? Here you go.

What you’ll learn in this episode:

• My five-step, backward funnel planning process


• Three rules for creating your opt-in offer


• Questions to ask to identify what your subscriber needs from you before she’s ready to make a purchase


• How to craft emails that address those needs


• The one thing every email in your funnel must have


• One type of email you can’t leave out of your funnel

Resources mentioned:

• AWeber: Still a great email marketing platform for new and established business owners, and they offer outstanding support at every service level.


• Six-Figure Systems: My monthly online business training membership.


• Top 6 Outsourcing Mistakes: Just for giggles. The links and appointment calendar are broken, and I’m no longer taking clients.