Amy Kuphal’s easy email marketing strategy

You’ve listened to me bang on about email marketing for a few years now. You know how important it is (crucial, in fact). You know how much I prioritize email above all other marketing channels (because it’s the only one you own and control). You know my thoughts on list-building and engagement and staying in touch with your subscribers.

And I know that for some of you, my email marketing method feels a bit overwhelming—especially if you’re just getting started.

That’s why when I met Amy Kuphal, I knew I had to introduce her to you. Amy is an email marketing ninja, but more than that, she’s a systems lover, and she wants nothing more than to make email marketing easy for everyone to do.

Prefer a transcript? Here you go!

Join me for this interview, and you’ll learn:

• How Amy discovered the power of email marketing


• How Amy’s Lead Generation Pyramid works to grow your mailing list


• How an email list allowed Amy to scale her 1:1 coaching business while working fewer hours


• Why you should sell to your email subscribers first, and how Amy does it with integrity


• The most important part of your lead magnet (this one caught me off guard)


• Why launching your lead magnet fast is more important than making it perfect


• Where to promote your lead magnet with some creative ideas you’ve probably never thought of


• How to turn new subscribers into raving fans with a short welcome sequence


• How Amy is using AI in her email marketing content


• How to make writing a weekly newsletter easy with Amy’s email templates

Resources mentioned:

• Amy Kuphal, email marketing specialist and online business coach


• The Inbox Entrepreneur


• Six-Figure Systems (snap up a $7 trial here)