3 Things I’d Do to Start Over in 2025

I wouldn’t start with a brand new website or an expensive course platform. I wouldn’t spend money on graphics or write a book. I wouldn’t even create a tripwire or build a funnel.

Instead, I’d keep it simple, and prioritize the three core elements of a sustainable online business:

• Content


• List building


• Offers

These are the foundation pieces every business needs. Without them, those funnels and tripwires and course platforms are worthless.

Of course, there’s a bit more to it than this simplified checklist, so let’s talk about how you can make this work for you and your brand new business.

And if you’d prefer the video version, you’ll find it on my YouTube channel.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

• Three things I would not do if I were just starting out in 2025. These were some costly lessons in both time and money, and I hope you won’t make the same mistakes!


• One simple tweak that makes content marketing a more powerful tool (most people won’t do this).


• Why list-building still matters today—and probably always will.


• How to keep your offers simple, and why you must resist the urge to add more.


• Three ways your mindset impacts your business success, and what you can do about it. File this under “things I really wish I’d known sooner!”

Resources mentioned:

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  • In Four Steps to Choosing Your Perfect Content Platform, I break down the three styles of content, and help you decide which one is right for you.
  
  
  • In The Big Leap, Gay Hendricks encouraged me to let go of my limitations so I could reach for something better.
  
  
  • Carol Dweck’s Mindset taught me the secret to success is in understanding how much capacity we have to grow.
  
  
  • James Clear reminds us all that there is always room for quality.
  
  
  • Six-Figure Systems is my monthly training program for online entrepreneurs. You can join us today for just $7.