030 - Part 25 - Greater Productivity Series - How good are you at cultivating creativity?

How good are you at cultivating creativity? At optimising it, within your brain and within your business? Now I never used to think of myself as a creative person before. I never really identified as someone who was creative. I mean, I used to love writing stories as a child - adventure stories, magic stories, horror stories, and all sorts. But I think I thought that when I no longer did that, I pretty much stopped being creative. And I certainly didn’t think there was a need for creativity in any of the projects I had worked in as a Construction Project Manager or in any of the businesses I ran - my campsite business, or the holiday furnishing and letting business. Or even when I became a coach and started helping others with their businesses, and their confidence and their productivity, I didn’t think there was any creativity going on. But actually, the more I have coached, and well, the more I realised that building a coaching business is actually more like 90% marketing and 10% coaching when you first start out, I realised that actually, creativity has a massive role within your coaching, your consulting business, any business you have, really.