Matthew Harrington, BCBA | Ethical Marketing for ABA: Why Silence Can Be Harmful

In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market your ABA practice?

Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring:

• Why ethical marketing matters more than ever in ABA
• The biggest myths about local outreach and referrals
• How to scale without depending on paid ads
• Why clinical outcomes should drive your messaging
• The #1 shift he wishes all ABA businesses would make

If you're a clinic owner, BCBA, or ABA marketer looking to grow without selling out, this episode is a must-listen.