Episode 470: LIVE from ILADS: Braden & Bill Rawls - Building a Mission-Driven Herbal Supplement Business

In this special live episode of the Tick Boot Camp Podcast, we sit down with Braden and Bill Rawls, co-founders of Vital Plan, at the International Lyme and Associated Diseases Society (ILADS) Conference. They share insights on how Vital Plan is creating high-quality herbal supplements and support services for individuals battling chronic Lyme disease and other tick-borne illnesses. Learn how a sustainable business model can empower the Lyme community and improve health outcomes.

Key Takeaways:

• Customer Feedback Drives Innovation – How listening to customers has shaped Vital Plan’s product development and support services.


• For-Profit vs. Non-Profit Models – Why Vital Plan chose a for-profit approach to better serve the Lyme community.


• The Healing Journey Requires More Than Just Supplements – The role of emotional and physical support in recovery.


• Gut Health & Herbal Therapy – The impact of antibiotics on gut health and why herbs can be a gentler, long-term solution.


• Affordability & Value – How Vital Plan offers cost-effective and high-quality herbal solutions compared to other treatments.


• Building a Toolbox for Health – The importance of proactively managing health with a variety of tools.


• The Power of Community – How fostering a supportive and positive community is crucial for healing.

This episode is a must-listen for anyone interested in holistic health, the Lyme disease community, and mission-driven businesses that put people first.

Resources & Links:

• Follow the latest ILADS updates: ILADS.org


• Learn more about Braden Rawls & Vital Plan: RawlsMD.com


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