Why Owning Your Hair Is Overrated with Shante Frazier

Tiana sits down with WellCapped CEO Shanté Frazier to explore the future of beauty, business, and why wig ownership might be a thing of the past. From disrupting the luxury hair industry to empowering women with more choice and flexibility, Shanté opens up about her journey as a founder and the bold vision behind WellCapped. She shares how the rental model is reshaping access to high-quality wigs, the lessons she’s learned as a beauty entrepreneur, and why convenience, confidence, and sustainability are the future of hair.

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