Digital Darwinism in Sport: Lose the Analogue Mindset and Wake Up to Monetising Gen Z and Alpha Fans
- Author
- David Andrew
- Published
- Fri 09 May 2025
- Episode Link
- None
How sports broadcasters are missing an opportunity by not adapting to Gen Z's viewing habits, which are more interactive, personalized, and community-driven. To engage this demographic, broadcasters need to move beyond traditional formats and create immersive experiences that align with how younger audiences consume content, drawing lessons from the esports model.
