TIAKI Sounds - Value creation in sport powered by Data, AI and Cybersecurity
Our latest TIAKI thought leadership to help determined leaders achieve differentiation in the global sports ecosystem.
Listen to our expert analysis and bold thinking to help you achieve the extraordinary in sport.
- Update frequency
- every day
- Average duration
- 15 minutes
- Episodes
- 16
- Years Active
- 2025
Recent UK Retail Ransomware Carnage is the ‘Canary in a Coalmine’ Moment for Sport
Hey everyone, and welcome back to the show! Today we're discussing a critical warning sign for the sports industry: the recent wave of ransomware attacks hitting UK retailers.
This TIAK…
Beyond Gut Feel: How Al-Powered Psychological Profiling & Injury Prevention Maximizes Asset Performance & ROI
Hey podcast listeners! Today we're diving into the fascinating world of AI and sports performance, specifically how AI-powered psychological profiling and injury prevention are revolut…
Gen Z & Alpha Are Here: Your Data & Security Deficit is Their Monetisation Exit
Welcome back to the show! Today we're talking about why understanding and securing the data of Gen Z and Alpha fans is no longer optional for sports organizations – it's crucial for mon…
The Gen Z and Alpha Fan Monetization Paradox in Global Sports
Hey listeners, get ready to unpack a fascinating challenge in the sports world: the Gen Z and Alpha fan monetization paradox.
While these digital-native generations offer huge potentia…
Rugby’s Revolution: Data, Diversification and the Fight for the Future
Welcome back to our podcast! Today, we're exploring how the world of rugby is undergoing a revolution driven by data analytics and the need to diversify revenue streams.
These crucial …
The Risk of Fraudulent Deepfake Attacks in the Sports Ticketing Supply Chain
Hey everyone, and welcome to the podcast! Today we're diving into a concerning new threat in the sports world: fraudulent deepfake attacks targeting the ticketing supply chain.
These s…
The Looming Threat of Ransomware Attacks in the Digital Sports Industry
Hey podcast listeners! Today we're discussing the growing and serious threat of ransomware attacks targeting the digital sports industry.
These attacks can cripple operations and compr…
Turbocharging Growth in Women’s Sport With Data, Al and Cybersecurity
Welcome to the show! Today we're diving into how data, AI, and robust cybersecurity are acting as major accelerators for growth in women's sports.
By leveraging these technologies, the…
Teeing Off in the Digital Age: How TGL is Reimagining Golf for Gen Z & Alpha Fans
Hey everyone, and welcome back! Today we're looking at how TGL is shaking up the world of golf to capture the attention of Gen Z and Alpha fans.
By embracing digital innovation and cre…
Sports Broadcasting in the Age of Fragmentation and Immersive Experiences
We explore how the sports broadcasting landscape is becoming increasingly fragmented, with fans consuming content across numerous platforms and devices. To thrive in this new era, broad…
Trump Tariffs & Eroding Revenues: Data, Al and Cybersecurity Provide the Lifeline for Europe’s Football Elite
We explore how European football clubs, facing potential revenue erosion from factors like possible Trump tariffs, are increasingly reliant on data, AI, and cybersecurity to secure and …
The NFL Stole Christmas ….. Secure Data-at-Scale Will Dictate Who Steals 2025
Our podcast provocatively uses the metaphor of the NFL "stealing Christmas" from the traditional 'NBA Christmas Day turf' to highlight the critical importance of secure data management …
Protecting the Franchise: Quantifiable Cybersecurity KPIs for the Boardroom
This TIAKI podcast emphasizes the importance of quantifying cybersecurity risks and performance using Key Performance Indicators (KPIs) that resonate with boardroom executives. By tran…
Digital Darwinism in Sport: Lose the Analogue Mindset and Wake Up to Monetising Gen Z and Alpha Fans
How sports broadcasters are missing an opportunity by not adapting to Gen Z's viewing habits, which are more interactive, personalized, and community-driven. To engage this demographic,…
Protecting the Digital Fan Goldmine: Safeguarding Immersive Revenue in the Age of AI Cybercrime
How major football clubs are leveraging their vast fan data for digital revenue through personalized content and retail. However, it warns that this valuable "digital goldmine" is incre…
The Silent Value Killer: How the AI-powered Cybercriminal Steals Your Sports Fan Data
This TIAKI podcast warns about the increasing threat of AI-powered cybercriminals silently stealing valuable sports fan data. It emphasizes that this "silent value killer" can significa…