#002: What is a brand, and why do I need one?

Branding is essential in creating a sustainable, profitable and memorable photography business.  In this super juicy episode I cover:

→ What is a brand? The definition you need to know – and it’s probably not what you think

→ Why branding is so key in setting your photography, and your studio, apart in a crowded market. And, nope, it’s not just about creating a new logo.

→ The power of a brilliant brand and how it can do all the heavy lifting for you when it comes to attracting or repelling the type of clients you want – and don’t want!

→ The five key elements of a solid brand and how to implement them for your business.