Through the Business Lens: a podcast for savvy photographers

In this episode I go over all the things you need to think about when choosing a lab.  Topics include working with Labs, how to find the best labs, the best deals, and the best products.

This episode is all about tips on how to maximize your in person sales sessions

There are some key business tips every small business owner should know.  Tune in to this week’s episode to hear those tips and how to implement them in your own business.

Success can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other pe…

Should you have a home based or retail based photography studio?  It can be a tricky question, especially if you are just starting out.  This week I'll go over the pros and cons of both studio spaces…

If you're part time looking to go full time or just starting out, you may want to listen to this episode.  I go over some key things you need to know when starting your photography business with an e…

We can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should.  I recently came across a great resource on how to simplify you…

Do you run into doubting yourself in your business?  Especially when it comes to bidding jobs and getting new clients?  We all feel it.  Check out this week's episode where I talk about how to deal w…

Should you use mini sessions to market yourself to try to get new clients?  This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your phot…

I recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me.  I'm passing on what I learned to you so that social media doesn't overwhelm and bu…

In this day and age the question has shifter from how much is your 8x10 to does your session fee include digital images.  It has create an divided industry, and it posed the question of should you of…

Why should someone choose you as their photographer versus the one down the street?  You have to give them a reason, and one of the best ways to do this is with your Unique Selling Proposition.  Tune…

Do you know the difference between branding and marketing for your business?  Too often I see photographers confusing the two.  That's why I dedicated this episode to clarifying the differences betwe…

Who doesn't want to keep more of what they make??  I know I do!  Guess What??  It's not nearly as difficult as you might think.  Check out this week's episode to see how easy it can be to both keep m…

Being a photographer isn't an easy business.  It's hard to stay in business for the long haul for most, which is why I wanted to speak with someone who's been doing this for 20 years.  Tune in to tod…

More often than not we choose to invest in a new piece of equipment than we do ourselves.  But, if we don't continue to educate ourselves not only in photography but in business as well, we are going…

It's 2018, and it's time to set some goals!  Let's make 2018 our best year yet.  Check out this episode to get some great tips on how to make sure you actually create manageable goals and achieve the…

The last quarter of the year can be super busy for photographers.  But, it's easy to forget that higher sales also lead to higher taxes.  Take a listen to this episode to make sure you cover yourself…

In recent episodes we've been discussing how to create and implement a sales strategy.  In this episode we go over how to prep for your sales session and set yourself up for a smooth appointment!

Price lists are NOT a marketing tool.  They are a sales tool.  If you don't use your price list the right way it may hurt your business.  This episode covers the correct way to use your price list to…