Episode #35: Gaining more confidence by teaching the BRAIN to stop fear in its tracks using neuroplasticity: Ali Martin rewires negative thinking to grow her business.

We are following Alison Martin, the CEO and Founder of Indigo Soul Wellness. We are using neuroplasticity neuroscience to coach her on how to train the brain daily to STOP her brain from reacting to fear. Fear is a natural part of starting something brand new, the brain send a lot of messages to try to remain in the comfort zone and resist the urge to make a change. The brain will always process the thinking and feeling of fear first- it came from millions of years of evolution- the brain processes fear and anxiety and negativity at 10X the rate of positive feelings and thinking. We are not born a blank slate-we are prewired and there is a lot of scientific evidence to show that depending on the type of brain you inherited, you will tune into more negative thinking than other people. The good news is that the brain can be retrained and rewired

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