4. Mastering Metrics for Explosive Business Growth

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You might not be a “numbers person,” but understanding and tracking key business metrics can mean the difference between growth and stagnation.

Today, I share some of the exact metrics I track weekly in my own business, how to interpret those numbers, and why ignoring these metrics could be costing you money, time, and energy. From website traffic sources and engagement rates to revenue streams and expenses, this episode breaks down the actionable steps you need to take control of your business data and make smarter, faster decisions.

In this episode, you'll learn:

• Why tracking your metrics matters: It’s more than just recording data; it’s about making informed decisions based on real trends.
• The danger of relying on vanity metrics: Followers and likes don’t pay the bills. Discover the metrics that actually lead to growth.
• How to track and interpret website traffic and user behavior: Learn why tracking visitor behavior is critical to optimizing your site.
• The power of understanding revenue and expenses: If you don’t know where your money’s coming from or going, you’re flying blind.
• The underrated secret weapon—screen recording tools: See how tools like TWIPLA and Hotjar help you understand how visitors interact with your website.
  
  

Thrive in 5:
To close out the episode, I’m keeping it simple with two powerful steps you can take right now:

1. Set up a system to track your metrics: It doesn’t matter if you use an app, a spreadsheet, or a notebook—just start tracking! Consistency is key.
2. Know your numbers: At a minimum, review your revenues and expenses weekly. This helps you cut unnecessary costs and double down on revenue-generating activities.
   
   

Bonus Freebie:
I’ve created a free guide for you, packed with the five key metrics you’re probably not tracking—but absolutely should be. These metrics can seriously 10x your business, and the guide includes simple, step-by-step instructions on how to find and track them. [Download it here].

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