21. 8 Trust-Building Strategies to Boost Your Sales Page Performance

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Ever felt like you’ve done everything right—the offer, the funnel, the launch emails—only to hear crickets when it’s go-time? You’re not alone. In this episode, I’m breaking down the real reason your sales page might not be converting the way you hoped: a lack of trust.

Forget the vague “know, like, trust” platitudes—this is about tangible, measurable ways to reduce buyer hesitation and turn lurkers into loyal clients. I’m diving deep into the psychology of buying, why trust matters so much (especially in service-based businesses), and sharing eight specific strategies you can implement right now to make your sales page a conversion magnet.

From powerful testimonial tactics to using social proof tools the right way, this episode is packed with practical advice to help you close the trust gap and increase your impact—without lowering your prices or rewriting your whole offer.

What You’ll Learn:

• The science behind buyer hesitation and emotional decision-making.
• How cognitive biases like loss aversion and decision fatigue sabotage conversions.
• The #1 most overlooked reason people don’t buy—even when they want to.
• 8 tactical ways to build trust directly into your sales page and funnel.
• Why video, guarantees, and human language are your new sales superpowers.
• 3 myths that are silently killing your conversions (and what to do instead).

Thrive in 5: Your Trust-Boosting To-Do List

Here are five small tweaks you can make this week that create big trust signals:

1. Add a screenshot testimonial from your DMs, inbox, or client portal—keep it real and specific.
2. Write a money-back guarantee in your own voice, and display it clearly.
3. Set up a social proof notification tool (like Proof Source) to show real-time engagement.
4. Record a 60-second welcome video explaining who your offer is for.
5. Create a simple way for people to ask questions—email reply, DMs, or chat link.

Remember: Trust is what turns “maybe later” into “hell yes!”

Want support applying these strategies to your own page? Introducing Offer Audits—a detailed review of your sales page where I point out EXACTLY what’s working, what’s not, and what to tweak to boost conversions. Click here to claim yours.

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