1. EachPod

20. The Pre-Sale Checklist Every Online Entrepreneur Needs

Author
Marci Rossi
Published
Wed 07 May 2025
Episode Link
None

Text the show

If your offer isn’t selling like hotcakes, it might not be your funnel—or your price point. It might be the offer itself. But the good news? That’s one of the easiest things to fix.

In this episode, I’m breaking down the five critical things I wish every entrepreneur nailed before they tried to sell something. 

Whether you're launching a new digital product, coaching program, or service, this pre-sale checklist will help you create an offer that’s clear, compelling, and converts.

Before you pour more money into ads or second-guess your entire business plan, tune in and walk through this simple but powerful checklist to make sure your offer is doing the heavy lifting for you.

What You’ll Learn:

  • Why your offer—not your marketing—might be the problem (and why that’s great news)
  • How to make sure you’re solving a specific, urgent problem
  • The difference between listing features vs. selling outcomes—and the phrase changes everything
  • How to ditch the robot voice and write copy that actually sounds like you
  • The #1 thing most entrepreneurs skip (and why it can completely transform your sales page)


Thrive in 5

  1. Check Your Offer – Is your offer solving an immediate, painful problem your audience knows they have?
  2. Refine Your Copy – Look at every feature of your offer and finish the sentence: “So that they can…”
  3. Use Real Language – Grab a quote or phrase straight from your ideal client and sprinkle it into your copy.
  4. Reduce Friction – Make your sales page easy to skim, with a clear CTA and a smooth checkout process.
  5. Get Peer Feedback – Ask someone with experience (and a pulse) to review your offer and tell you what’s missing.


Whether you're prepping for your next launch or revisiting an offer that fell flat, this episode is your roadmap to getting it right—and making it sell.

Loved this episode? Share it with a friend who’s building an offer or text me your favorite takeaway!

👉 Want an expert set of eyes on your offer before your next launch? Stay tuned—I've got something coming that’ll help you get sales-ready without rewriting everything from scratch.


Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

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Thanks for listening – your journey to thriving is just getting started!

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