18. The Truth About Passive Income: Why Digital Downloads Aren’t as Easy as They Look

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Today I’m pulling back the curtain on the glossy, overhyped dream of making passive income with digital downloads. You’ve seen the claims: whip up a quick PDF, throw it on Etsy or TikTok, and boom—$1K days while you sip iced coffee in your PJs.

But let’s get real.

Creating low-ticket offers like $17 guides or $27 templates can be part of a successful business. But only if you’ve got the right strategy to back it up.

Otherwise? You’re wasting time, energy, and probably money chasing a "secret" that doesn’t exist.

In this episode, you’ll learn:

• Why value isn’t about stuffing tips into a PDF—it’s about solving real problems
• The math behind digital product sales (and why most people skip it)
• What it actually takes to make low-ticket offers profitable and sustainable
• How to spot shady “shortcuts” that are designed to take your money, not grow your income
• The truth about those coaches with “passive” offers running $40K/month in ads

Key Takeaways:

• Passive income is front-loaded work. You need traffic, trust, and a funnel that does the heavy lifting.
• Value sells—not information. Transformation is the product, not the pages.
• The numbers matter. If your $10 product needs 1,000 sales to hit your goal, how will you get those eyeballs?
• Shortcuts aren’t strategy. And those selling you shortcuts are often spending big on ads.
• Consistency > hacks. This is a long game, and the winners are the ones who keep showing up.

Thrive in 5

1. Run the Numbers: Take your product price and revenue goal—how many sales do you need?
2. Do the Traffic Math: Based on average conversion rates, how many people need to see your offer?
3. Unsubscribe from a “secrets” seller: Clear the noise and focus on what actually works

If you’re done spinning your wheels and ready to build a business that actually works—check out The Shortcut. It’s my done-with-you service to streamline your backend, automate the chaos, and finally give you a strategy that’s scalable and sustainable.

Not ready to invest yet? No problem. Join my email list or subscribe to this podcast for weekly, no-BS strategies that actually work.

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