18. The Power of Lived Experience for Eating Disorder Recovery Marketing

Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the eating disorder recovery space.

Meet Jason

Jason Wood turned his battle with orthorexia into a mission to break the stigma around men’s mental health by publishing his memoir Starving for Survival. He is proud to serve on the board for two eating disorder recovery organizations, Running in Silence and SoulPaws Recovery Project. Jason is the Marketing and Communications Manager at ANAD and facilitates the organization’s new men’s peer support group. Through speaking engagements, his writing, and his work, Jason strives to start an important conversation that encourages everyone--especially men--to speak up, share their stories, and get the help they deserve. 

Connect: Orthorexia Bites | Instagram | LinkedIn

Meet your host, Jessica

Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 

Connect: Echeveria Organic | Instagram | LinkedIn