All About Labeling

In this episode we learn about the importance of checking the back of food labels rather than being fooled into the clever marketing displayed on the front of the packet! We delve into certain marketing techniques, particular foods to steer clear of and how ingredients are categorised on the back of the packet.

We have a big focus on the “Healthy Star Rating” and the “National Heart Foundation Tick” that exists on Australian food packets and give an in-depth run down as to why both of these measures of so called “healthiness” of food are flawed in many ways. We also discuss how food manufacturers are now masking some of the worst additives and preservatives, as they realise we as consumers are becoming more conscious of additives to avoid.

Before Jo discovered additive free living, she believes her family could have been consuming well over 100 food additives every single day, even when she was buying products that claimed to contain no artificial colours or flavours. We dedicate a large segment of this podcast to estimate just how many additives and preservatives the average family are consuming each day and what you can do to make positive changes and healthier choices. We also explain how the body weight of children compared to adults makes them so much more sensitive to additives. In particular we discuss how it affects their behaviour and mood on a much greater scale than adults.

As you probably know from previous podcasts (in particular episode 10 & 11) we talk a lot about Annatto (160B) and in this episode we touch on the subject again. We discuss just how toxic this colouring is and who the big movers and shakers are who are running petitions to remove this colouring from food products within Australia.

Links & Resources:

Online E-Course: www.additivefreemadeeasy.com/

Sue Dengate’s petition on removing Annatto 160b from Streets IceCream: https://www.change.org/p/unilever-australasia-hundreds-of-reports-show-food-colouring-annatto-160b-is-harmful-to-children-urgently-remove-from-all-streets-ice-cream-variations?just_created=true

Claire Deek’s petition to ditch the “health star rating” system: https://www.change.org/u/clairedeeks

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