How "Ladder Leapers" Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them
- Author
- Tony Knopp
- Published
- Fri 31 Jul 2020
- Episode Link
- https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-ladder-leapers-hurt-business-how-to-lose-business-never-fear-executives-sell-to-them-HYOg4sGL
In this episode we discuss how to handle "Ladder Leapers" when selling into big companies.
We share our experiences losing bids and how the many times we won their business later
and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.
