Interview with Fareeda Bullert - Senior Marketing Manager, Berkley

In this interview, Fareeda provides an inside look at marketing in the publishing world and discusses how she got started in marketing, her favorite part and least favorite part of her job, finding the right audience for each book, measuring the success of her efforts, and much more.
Fareeda's recommended reads are:

The Paris Bookseller by Kerri Maher

The Book of Cold Cases by Simone St. James

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