Today we talkin’ kicks! Jordan 11s. Christmas Js. They have always been the gift that keeps on giving. In its heyday, from 2008 - 2014, holiday releases were pure chaos. The Concord XI that released in 2011 created one of the most infamous moments in sneaker history. A moment that nearly didn’t happen. I caught up with the reporter who covered that day, John Donnelly. He breaks down what went into that viral moment and in what ways it impacted his life. And no, John is not a shoe connoisseur. #PressPlay
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