When and Why Consumers Love Bad Options
- Author
- This Week in Business
- Published
- Fri 15 Mar 2024
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/when-and-why-consumers-love-bad-options
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.
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