What Makes a Blockbuster?
- Author
- This Week in Business
- Published
- Fri 28 Jul 2023
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/what-makes-a-blockbuster
Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more.
Hosted on Acast. See acast.com/privacy for more information.
