Wharton's Americus Reed on The Power of Branding
- Author
- This Week in Business
- Published
- Mon 20 Nov 2017
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/5ab54cc3e5cbe2014824a937
Business Radio Insights: Americus Reed, the Whitney M. Young Jr., Professor of Marketing at the Wharton School and host of Marketing Matters, discusses the key to Branding and developing a Brand Identity.
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