Wharton Professor Discusses How to Use Data and What Lays Ahead for Marketers
- Author
- This Week in Business
- Published
- Thu 06 Jul 2023
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/how-resilient-marketing-can-prepare-businesses-for-the-next-disruption/
Raghu Iyengar, Wharton Professor of Marketing, joins the show to discuss his new e-book, Resilient Marketing: What's Next in Growth.
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