Vera Bradley CEO: Company Rebrands Need to Reset the Brand Health
- Author
- This Week in Business
- Published
- Tue 02 Jul 2024
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/vera-bradley-ceo-company-rebrands-need-to-reset-the-brand-health/
Jacqueline Ardrey, CEO of Vera Bradley, joins the show to discuss why the company's rebrand is needed now and how they are assessing the brand's health.
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