The Way We Measure an Ad is Changing: Wharton Professor Explains Why
- Author
- This Week in Business
- Published
- Thu 18 Jan 2024
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/the-way-we-measure-an-ad-is-changing-wharton-professor-explains-why/
Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform-specific advertising on consumers.
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