The New Sports Economy: Where Fans and Business Converge
- Author
- This Week in Business
- Published
- Tue 10 Dec 2024
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/the-new-sports-economy-where-fans-and-business-converge/
President of Media and New Enterprises for Monumental Sports & Entertainment, Zach Leonsis, joins the show to discuss the evolution of sports enterprises, how the fan experience influences the enterprise strategy and accessibility of sports programming.
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