The Most Successful Brands are Making it Easy to Co-Create with Consumers
- Author
- This Week in Business
- Published
- Thu 09 Nov 2023
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/the-most-successful-brands-are-making-it-easy-to-co-create-with-consumers/
Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity.
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